Liquid Manufacturing Solutions – Joy®
Joy has been a household name in dishwashing liquid detergent since 1949. Liquid Manufacturing Solutions approached Studio PKG with minor adjustments planned across three sizes. Recognizing brand disconnects, the Studio PKG team encouraged LMS to revamp the bottles’ visual language to align with the Joy Brand. The outcome is a cohesive line of bottles, preserving a unified family appearance and effectively conveying the joyful essence of the product’s branding.