Hungry Jack® – Custom Food Packaging Case Study

The Challenge

Most people know about Hungry Jack®, the tasty syrup that can be safely warmed in the microwave in less than two minutes, providing a sweetened treat for breakfast lovers everywhere. What many people don’t know is the innovation behind the microwavable packaging.

Hungry Jack® came to plastic food packaging company Altium with a need for custom food packaging solutions to safely and effectively warm their product. The catch was that the package needed to be microwaved multiple times, with less and less product in the container as it was used. On top of that, it needed to be able to withstand temperatures on the other end of the spectrum when it was placed into the refrigerator.

Hungry Jack

The Solution

Altium Packaging’s Studio PKGTM designed a specialized bottle that could be heated, cooled, and reheated without failure. Proprietary plastic food packaging designs for the handle and closure allowed the bottle to withstand the wide temperature fluctuations, maintaining the product’s integrity.

The Results

The innovative bottle underwent testing that provided the customer, and ultimately consumers, precise instructions on how long to heat the product given the amount left in the packaging. Today, consumers can enjoy fresh, warm syrup without the hazards of burning their fingers on a hot handle or finding syrup splattered all over the microwave because of a packaging failure.

Hungry Jack
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